KeepCup's mission is to encourage the use of reusable cups, and divert the number of disposable cups that go to landfill each year. Every minute over 1 millions cups are thrown away! KeepCup actively strives to change how people think about our convenience culture.

Based in Melbourne Australia, one of the world's great coffee culture cities, KeepCup is also commited to reducing their own environmental footprint, with local manufacture, printing and packaging.